Sunday, April 23, 2017

Are we finally gaining traction? Highway Hooker Toewing's birthday is this Wednesday.

Highway Hooker Toewing's birthday is this Wednesday, the 26th day of April 1978. It was on this date when LexiBelle, the ultimate living tow truck became my honey. Previously owned by Valley Towing & Radiator in Twin Falls Idaho, $6,000.00 and the rest coming from my Mom , for that years birthday and to help ease the greaving process of my loosing my Dad, that month, that year, we went to Dave Coffelt's shop on South Park Avenue, and my dream had been realized. I had MY tow truck. One rear end, one clutch, and one engine replacement but 1, 600,000 miles later and a few thousand miles since and she still with only a bit of urging she'll start and still get the job done. Never have lost a rig off that sling, overloaded the truck many times, but she has never failed to bring the disabled vehicle to safety. 
The month after her birth to me, I spent many hours what to name the company. For as many years, I ran the company as D.K. (Diesel-Kid) Towing, however it was in bolt of Heavenly inspiration that I renamed everything Highway Hooker Toewing. The e with the w by truth didn't come into the name until 1997, but still Highway Hooker Towing has been snagging and dragging light and midsized trucks throughout the Intermountain West. Oh yes, I have fiddled around with different names for the company, from Speed-Wrench Towing, and so on, but the truth is, Highway Hooker Toewing, always hooks em all. And I'm proud of it. There are many copies, and those that have tried to snag our thunder, but in all reality and if they were honest, all know and must be true, Highway Hooker is us, and will always be. Even through the Hazzard County Garage, Cooter's Kustmz and so on the under cover handle of my company has always been Highway Hooker Toewing, and likewise, Highway Hooker Radio, and soon to be a weekly TV show of towing in the Mountain West. Additionally a soon to be announced XM Sirius satellite radio channel for all in the towing industry, Highway Hooker is spreading her wings, and gathering in many followers. I am proud of this company, and all of those working for us, from Hazzard Idaho to Boise, to Rigby, to Montpelier Idaho to Utah and here in Evanston Wyoming. Highway Hooker Toewing has set many mile stones in our history, we started the idea of operator certification, we started the idea of move over slow down programs, and we started bringing our profession into the spotlight. Before us towing was  not seen on TV advertising, nor feature TV shows. Highway Hooker Toewing created all of that, and I feel damn proud of what we have become. The only challenge has been having a pitch person or pitch/pinup girl for the company. You really can't put up a notice for finding a Miss Highway Hooker without the wrong idea being made. So it is either Miss RodeWolf, or Miss Road Resque that has been posted but the real core is to lift up Highway Hooker Toewing and yes even Highway Hooker Radio/TV. The company's birthday is this Wednesday, a small party is being planned at our shop here in Evanston Wyoming, come out and lets celebrate.
TTYLY