The Little Hooker that could and did, funny carnal things are remembered

Have you ever noticed that the very things that all too many tell you are taboo are the very things they remember the longest? If its a company name that suggests a bit of carnal desire, while they say its disgusting, yet will sit up and give the same undivided attention? Not just us here at Highway Hooker Toewing, but I saw that with the Hiney Winery just outside of Buhl Idaho a few years ago, their ad tags on both radio and TV saying every body loved a bit of Hiney once in awhile, is just a tag you remember. Many said that was just the Devils mouth over running itself, thing is those same people were all too happy to sit at a table guzzling the fruit of the vine, just the same. Original names, or unique things that are NOT run of the usual are often those that stick in the mind. A good name with better than usual quality of attention to task, dedication to duty and offering a better than standard value is the very things that define an excellent company, from just a good, company. No need to offer premiums or offers such as free gifts, or giveaways, no need to flood social pages like Facebook, or such with un-needed gibberish, just do what your company name says you do, focus on it and don't take crap from no body. 
When I settled on the original name for my towing company it was through three happenings, the first came from a T-shirt one of my mentors but competitors was giving a way to people to gain to them awareness of his company. The T-shirt said TNT Towing of Boise, Our Hookers Handle All Sizes. Back in the late 1970's mid 1980's fast cars, fast trucks and yes cb radios were the very thing that drove interest. It was not only a status symbol, CB, Radio's were it. A secondary language came through the idea of CB Radio and as such a tow truck was called a Hooker. But thing too, those city types and shirt and tie types could not get the idea of a sex worker and a name for a tow truck seperate in their minds. Just like we started the idea of a Toe is a Toe 

 and a TOW truck were not the same thing, people pronounced the word of TOW, like that of COW, rather than Toe, 

 These are toes ,  this is a TOW 

 truck, however over time through other inspirations I got the idea to play on that carnal desire and started what is our trade mark, I Luv 2 Toew 

 and in tyme a sweet lady named Emme 

 Lee who was working at then our production center in Gooding Idaho, said just combine the words TOE and TOW together, and you have the word Toew. Hooker is another one of those concepts. To many ultra conservatives the word is taboo, yet a company name like Highway Hooker, is one that gets their attention. Last year by way of one of my associates I exchanged for a short time the name Highway Hooker to one I used years ago, guess what ? Hardly no calls, no attention. I switched back to Highway Hooker and kabang Calls up the wahzoo. Reason, Highway Hooker is just a name that needs little in the way of advertising, little in the way of off beat ads or promotion, yet gets remembered much more than just some tame name. Today under the umbrella or company cover of Highway Hooker Toewing, we have many associated companies. RodeWolf Toewing, Dixie Toewing, Dixie-A1 Toewing, Cooter's A1 Toewing, SpeedWrench Towing, BlackSheep Towing, and so on. Covering 10 states, with a minimum of 5 trucks each in over 80 locations throughout those 10 states, but under the same cover company that started with a simple suggestion from a T-shirt and an old White custom Peterbilt tow truck from Texas that appeared in OverDrive Magazine in 1983 that I saw, and despite everyone telling me not to go there, Highway Hooker Toewing lives and lives well complete will all our subsidiaries. 

If Your good you don't need fluff, just the right stuff and determination. 

Be on air at 16:00 Today.

TTYLY

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Are we finally gaining traction? Highway Hooker Toewing's birthday is this Wednesday.

Highway Hooker Toewing's birthday is this Wednesday, the 26th day of April 1978. It was on this date when LexiBelle, the ultimate living tow truck became my honey. Previously owned by Valley Towing & Radiator in Twin Falls Idaho, $6,000.00 and the rest coming from my Mom , for that years birthday and to help ease the greaving process of my loosing my Dad, that month, that year, we went to Dave Coffelt's shop on South Park Avenue, and my dream had been realized. I had MY tow truck. One rear end, one clutch, and one engine replacement but 1, 600,000 miles later and a few thousand miles since and she still with only a bit of urging she'll start and still get the job done. Never have lost a rig off that sling, overloaded the truck many times, but she has never failed to bring the disabled vehicle to safety. 
The month after her birth to me, I spent many hours what to name the company. For as many years, I ran the company as D.K. (Diesel-Kid) Towing, however it was in bolt of Heavenly inspiration that I renamed everything Highway Hooker Toewing. The e with the w by truth didn't come into the name until 1997, but still Highway Hooker Towing has been snagging and dragging light and midsized trucks throughout the Intermountain West. Oh yes, I have fiddled around with different names for the company, from Speed-Wrench Towing, and so on, but the truth is, Highway Hooker Toewing, always hooks em all. And I'm proud of it. There are many copies, and those that have tried to snag our thunder, but in all reality and if they were honest, all know and must be true, Highway Hooker is us, and will always be. Even through the Hazzard County Garage, Cooter's Kustmz and so on the under cover handle of my company has always been Highway Hooker Toewing, and likewise, Highway Hooker Radio, and soon to be a weekly TV show of towing in the Mountain West. Additionally a soon to be announced XM Sirius satellite radio channel for all in the towing industry, Highway Hooker is spreading her wings, and gathering in many followers. I am proud of this company, and all of those working for us, from Hazzard Idaho to Boise, to Rigby, to Montpelier Idaho to Utah and here in Evanston Wyoming. Highway Hooker Toewing has set many mile stones in our history, we started the idea of operator certification, we started the idea of move over slow down programs, and we started bringing our profession into the spotlight. Before us towing was  not seen on TV advertising, nor feature TV shows. Highway Hooker Toewing created all of that, and I feel damn proud of what we have become. The only challenge has been having a pitch person or pitch/pinup girl for the company. You really can't put up a notice for finding a Miss Highway Hooker without the wrong idea being made. So it is either Miss RodeWolf, or Miss Road Resque that has been posted but the real core is to lift up Highway Hooker Toewing and yes even Highway Hooker Radio/TV. The company's birthday is this Wednesday, a small party is being planned at our shop here in Evanston Wyoming, come out and lets celebrate.
TTYLY